Spain, home to some of the world’s most celebrated seafood, has long captivated global palates. In recent decades, its influence has grown even stronger in the U.S. market, particularly with the rise of the snack boom driven by Gen Z and Millennials. With this shift, we saw an opportunity to bring something new—something bold, adventurous, and unmistakably José Andrés.

We set out to design a brand that dodges the usual conventions of tinned fish. Inspired by the adventurous spirit of Chef José Andrés, we built a concept that stands apart—lively, bold, and full of personality. Instead of conventional landscape packaging, we introduced a vertical format, instantly modernizing the shelf presence.

Uncoated paper boxes, striking color palettes, and dynamic illustrations bring each product to life, offering a fresh approach to an age-old staple.

Each variety— Smoked Octopus, Lemon-Kissed Sardines, Sardines in Olive Oil, and Mussels in Pickled Escabeche Sauce —features its own distinct, block-print-inspired illustration, celebrating the craft and tradition behind every tin. The result is a collection of beautifully designed products that feel like small works of art—each one a vibrant addition to any pantry.