STUDEAU - Branding and Design Studio

ASSIGNMENT

Fishsnax set out to connect with a younger, visually driven audience leading the modern tinned-fish revival while still carrying the authority of world-renowned chef José Andrés. The goal was to create a bold, expressive brand system that could balance contemporary relevance with culinary credibility, and scale across a growing product range including three new launches.

ASSIGNMENT

Fishsnax set out to connect with a younger, visually driven audience leading the modern tinned-fish revival while still carrying the authority of world-renowned chef José Andrés. The goal was to create a bold, expressive brand system that could balance contemporary relevance with culinary credibility, and scale across a growing product range including three new launches.

ASSIGNMENT

Fishsnax set out to connect with a younger, visually driven audience leading the modern tinned-fish revival while still carrying the authority of world-renowned chef José Andrés. The goal was to create a bold, expressive brand system that could balance contemporary relevance with culinary credibility, and scale across a growing product range including three new launches.

CHALLENGE

The key challenge was balance: how to honor José Andrés’ voice and reputation without overpowering or alienating a new generation of consumers. Visually, the team needed to avoid inconsistency in a digital-first landscape by establishing clear constraints — a system that felt cohesive, distinctive, and adaptable. The brand also needed meaningful ways to engage audiences beyond the packaging itself.

CHALLENGE

The key challenge was balance: how to honor José Andrés’ voice and reputation without overpowering or alienating a new generation of consumers. Visually, the team needed to avoid inconsistency in a digital-first landscape by establishing clear constraints — a system that felt cohesive, distinctive, and adaptable. The brand also needed meaningful ways to engage audiences beyond the packaging itself.

CHALLENGE

The key challenge was balance: how to honor José Andrés’ voice and reputation without overpowering or alienating a new generation of consumers. Visually, the team needed to avoid inconsistency in a digital-first landscape by establishing clear constraints — a system that felt cohesive, distinctive, and adaptable. The brand also needed meaningful ways to engage audiences beyond the packaging itself.

SOLUTIONS

The identity was built around illustration-led packaging inspired by traditional block-printing and risograph techniques. Limited color palettes and intentional imperfections created warmth, energy, and a cohesive visual language. To extend the artwork beyond pack, limited-edition temporary tattoos were introduced at launches and events, adding playfulness, collectability, and cultural depth while reinforcing a brand that feels confident, human, and chef-led.

SOLUTIONS

The identity was built around illustration-led packaging inspired by traditional block-printing and risograph techniques. Limited color palettes and intentional imperfections created warmth, energy, and a cohesive visual language. To extend the artwork beyond pack, limited-edition temporary tattoos were introduced at launches and events, adding playfulness, collectability, and cultural depth while reinforcing a brand that feels confident, human, and chef-led.

SOLUTIONS

The identity was built around illustration-led packaging inspired by traditional block-printing and risograph techniques. Limited color palettes and intentional imperfections created warmth, energy, and a cohesive visual language. To extend the artwork beyond pack, limited-edition temporary tattoos were introduced at launches and events, adding playfulness, collectability, and cultural depth while reinforcing a brand that feels confident, human, and chef-led.